How It Works – Implementing the Empire Builder Formula™

The Problem: Why Most Sponsors Struggle to Scale Their Capital Raise

If you’re raising capital the hard way, you probably recognize these frustrations:

❌ You’re stuck in last-minute fundraising sprints. Investors commit at the eleventh hour, making deal execution stressful.
❌ Your investor pipeline isn’t consistent. One month, you’re flush with leads. The next, you’re scrambling to fill a funding gap.
❌ You spend too much time pitching investors manually. Every new investor requires hours of education, and you repeat yourself on every call.
❌ You feel like capital raising is a full-time job. Instead of focusing on acquisitions, you’re constantly selling.

This stops you from scaling your firm because you’re too busy raising money to focus on bigger opportunities and long-term growth.

🚀 The Solution? Implementing a System That Attracts Investors & Raises Capital Predictably.

Step 1: Define Your Magnetic Message

💡 Differentiate Yourself & Stand Out in a Crowded Market

Most sponsors struggle to communicate their value in a way that makes investors pay attention and take action. The Magnetic Messaging Framework ensures you’re not just another “real estate guy” in a sea of investment options.

✔ Answer the 12 key investor questions to eliminate objections before they arise.
✔ Craft a compelling investor story that makes investors confident in your strategy.
✔ Position yourself as a market leader so investors trust you from the start.
✔ Stop competing on returns—start attracting investors based on trust and differentiation.

🔹 [Start Creating Your Magnetic Message →]

Step 2: Build Your Investor Funnel

💡 Automate Investor Education & Nurturing

Your time is too valuable to spend hours manually educating every potential investor. Instead of one-on-one investor pitches, your funnel will pre-sell investors before they ever get on a call.

✔ Create a lead magnet that attracts accredited investors without cold outreach.
✔ Set up an automated email nurture sequence that builds trust over time.
✔ Launch an evergreen investor webinar that handles education for you.
✔ Use content & case studies to warm up investors so they come to you ready to commit.

🔹 [Download the Investor Funnel Blueprint →]

Step 3: Implement the Investor Sales & Retention Process

💡 Close More Investors with Less Effort & Retain Them for Future Deals

Most sponsors don’t have a structured, repeatable process for converting leads into committed investors. Instead, they rely on random investor calls and unstructured follow-ups.

This leads to:
❌ Missed capital opportunities because investors fall through the cracks.
❌ Inconsistent close rates because there’s no standardized sales approach.
❌ Endless back-and-forth with investors, leading to longer decision cycles.

The Investor Sales Process™ fixes this by helping you:

✔ Implement the Two-Call Close System to move investors from interest to commitment.
✔ Overcome objections before they arise so investors feel confident investing with you.
✔ Build an investor relations team so you can focus on deals, not fundraising.
✔ Systemize follow-ups so no investor gets lost in the pipeline.

🔹 [Book a Call to Implement the Investor Sales Process]

How It All Comes Together: A Fully Automated Investor Acquisition System

When you implement the Empire Builder Formula, your capital raising process runs like a machine:

🟢 Investors discover you through compelling messaging & content.
🟢 Your automated funnel educates & nurtures them, building trust over time.
🟢 By the time they book a call, they’re already pre-sold on your investment strategy.
🟢 Your structured sales process converts them into long-term investors.
🟢 You stop chasing capital and start focusing on growing your firm.

🚀 This is how the most successful sponsors raise millions effortlessly.

What Happens If You Keep Doing Capital Raising the Hard Way?

⚠ You’ll always be stressed about closing your next deal.
⚠ You’ll waste hours on investor calls that go nowhere.
⚠ You’ll lose deals because you don’t have capital lined up in advance.
⚠ You’ll leave millions in investor capital on the table—going to other sponsors instead.

You don’t have to do it this way. The Empire Builder Formula™ gives you the tools, strategy, and systems to raise capital efficiently—so you can focus on what you do best: finding and executing great deals.

👉 [Get Started Today]

Who This Works For

This system is for you if:

✅ You’re a real estate syndicator or fund manager looking to raise capital consistently.
✅ You’ve raised some capital before but struggle to scale beyond your network.
✅ You’re tired of doing everything manually and need a system.
✅ You want to attract investors instead of constantly chasing them.

🔥 If this sounds like you, we can help.

👉 [Book a Free Strategy Call]

Your Next Steps: Choose the Right Option for You

📌 Option 1: Coaching & Training – Implement the system yourself with expert guidance.
📌 Option 2: Done-For-You Services – We build your investor funnel and messaging for you.
📌 Option 3: One-on-One Consulting – Work directly with Lance Pederson to scale your firm.

📞 [Start Building Your Capital Raise Machine] (CTA Button)

Why This Works: Real Results from Real Sponsors

📢 "Before implementing the Empire Builder Formula, I struggled to raise $500K. Now, I raise millions predictably."
📢 "The investor funnel strategy tripled my investor commitments with less effort!"
📢 "I no longer chase investors—now, they come to me."

🔥 [See More Success Stories →]