If you want to build a real estate empire, you need to raise capital at scale.

Learn the proven formula responsible for over $1 BILLION in equity capital raised. Enter your best email address below to get How to Build the Ultimate Capital Raise Machine – my FREE training to help you grow and scale your real estate investment firm:

Do you catch yourself saying,
"Our marketing sucks!"?

If so, my free How to Build the Ultimate Capital Raise Machine course is a great place to start.

The fundamental mistake that many real estate entrepreneurs make is that they are pitching the "packaging" rather than the "product". Your investment strategy is the "product". The syndication or fund is the "packaging".

In this eight-lesson video course, I'll walk you through my proven framework for building a lead generation system that guides investors through the sales funnel and leaves them begging to invest in your deals. No country club memberships required!

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Meet Lance Pederson

Hi, I'm Lance Pederson! I'm a real estate fund architect and creator of the Empire Builder Formula, where I help real estate entrepreneurs, like you, raise capital more efficiently so they can do more deals.

Speaking of which...I bet you got into real estate because you love doing deals but you find yourself hitting a ceiling when it comes to attracting external capital. You've realized that systematically and programmatically raising capital is the key to truly building your real estate empire but "you don't know, what you don't know" and you don't have time to try and figure it out all on your own.

empire builder formula

Empire Builder Formula is a proven step-by-step process that will show you exactly how to nail down your Magnetic Message, build a compelling pitch deck that captivates investors, construct a marketing funnel that pulls prospective investors in, create a capital raise strategy that gets instant traction and architect, form and launch your own proprietary real estate investment fund.

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how do you know if you’re actually ready to scale?

Before you determine where you’re going, you need to assess where you’re at so that you can take the next best step. In less than 7 minutes, the free 59-question Empire Builder Scalability Assessment provides you with a score and analysis of where you are and what the best next step is to continue on your growth path with the least amount of friction as possible.

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how do you know if you’re actually ready to launch a fund?

At some point in your journey of building your real estate empire, you will need to integrate a discretionary pooled investment fund into the mix to capitalize your deal flow more efficiently. The real question is when. Upon completion of this short assessment you’ll get your answer whether now is the right time or not.

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