About Us

Helping Real Estate Sponsors Scale Their Capital Raising Efforts Predictably

Most real estate sponsors struggle to raise capital consistently—not because they lack great deals, but because they don’t have a system.

The Empire Builder Formula™ was created to solve this exact problem.

We believe that capital raising shouldn’t feel like a full-time job. With the right messaging, investor funnel, and sales process, raising capital can become predictable, scalable, and stress-free—allowing you to focus on acquisitions, operations, and growing your firm.

🚀 Want to implement the Empire Builder Formula in your business? Let's talk. 👇

The Empire Builder Formula: How It Started

It Began With a Simple Question…

"Why do some sponsors raise capital effortlessly while others struggle?"

Lance Pederson spent years inside the world of real estate syndication, fund management, and investment capital formation. In his work with hundreds of sponsors and fund managers, he noticed a recurring problem:

• Great real estate operators were struggling to raise money.
• Sponsors with great deals were losing capital to sponsors with better marketing.
• Most syndicators relied on personal networking—but had no system to scale beyond that.

It didn’t matter how good the deal was—if sponsors couldn’t clearly articulate their value and systematically attract investors, they couldn’t scale.

The Aha Moment: Capital Raising Is Not a Hustle—It’s a Business Process

Lance realized that the best capital raisers weren’t necessarily the best real estate operators—they were simply the ones who had built a repeatable investor acquisition system.

💡 They weren’t cold-calling investors—investors were coming to them.
💡 They weren’t explaining their strategy 1-on-1 to every new investor—they had a funnel that educated leads on autopilot.
💡 They weren’t guessing how to close investors—they had a structured sales process that converted at scale.

This business-driven approach to capital raising was repeatable, scalable, and predictable—and yet, most sponsors had no idea how to implement it.

Lance reverse-engineered what the best capital raisers were doing and created the Empire Builder Formula™—a proven system that helps sponsors attract, nurture, and convert investors effortlessly.

What Makes the Empire Builder Formula Different?

Unlike traditional capital raising advice, which focuses on networking, cold outreach, and selling investors one-by-one, the Empire Builder Formula turns capital raising into a scalable business process.

🔹 Magnetic Messaging – Attract investors by clearly differentiating your firm.
🔹 The Investor Funnel – Automate investor education so leads come pre-sold.
🔹 The Investor Sales Process – Close and retain investors with a structured, repeatable approach.

This framework eliminates last-minute fundraising stress and allows sponsors to raise capital effortlessly, deal after deal.

Meet Lance Pederson – The Creator of the Empire Builder Formula™

Lance Pederson is a serial entrepreneur, capital raising strategist, and fund management expert with over 20 years of experience in real estate investing, fund structuring, and capital formation.

🚀 Key Highlights:
✔ Helped sponsors raise over $3 billion in investor capital
✔ Partner of Fairway America, a fund advisory firm managing over $2.5B in AUM
✔ Co-founder of Verivest, a platform providing fund administration & investor verification
✔ Mentor & advisor to hundreds of real estate syndicators and fund managers

Lance has seen firsthand why some sponsors scale while others struggle. His mission is to help real estate firms implement a proven, scalable capital-raising system—so they can stop chasing investors and start growing their firms.

👉 [Follow Lance on LinkedIn]

Our Mission: Helping Sponsors Build Real Businesses, Not Just Do Deals

At Empire Builder Formula, we believe that:

✅ Sponsors shouldn’t have to "sell" investors manually. Investors should come to them, already pre-sold.
✅ Capital raising should be predictable. A structured system eliminates the stress of last-minute fundraising.
✅ Real estate firms should be scalable. A business-driven approach ensures long-term capital growth.

The sponsors we work with no longer rely on networking and cold outreach—they attract investors on autopilot, close them with ease, and retain them for future deals.